Russian banks explode onto social networks: popularity has increased by over 50 times the rate since last year
Dec. 27 – According to expert research published on December 21, the combined popularity of bank resources in Russia’s social networks (official Facebook pages, Twitter accounts, etc. ) has increased by over 50 times since last year. Every third bank out of the country’s Top-100 largest banks today has either established its official resources in social networks or is using new communication channels such as ICQ or Skype. This is almost twice as many as compared to 2010. The total number of subscribers of the largest banks’ official pages in 2011 has reached nearly half a million people.
The bank with the highest popularity (based on total number of subscribers) currently is UniCredit Bank, the Russian daughter of an Italy-based bank, with an audience of about 300,000 people. UniCredit Bank is also leading in the number of subscribers on Facebook and its Russian look-alike Vkontakte. Among Twitter accounts, the first place currently belongs to Yekaterinburg’s SKB-Bank. OTP Bank Russia (daughter of Hungary’s OTP) and Kazan-based AK Bars are the most widely represented banks on various social networks. Read the rest of this entry »








